Andy Fromm and Diana Kander pool their experience in this business fable to teach you how to create the most innovative version of yourself and your business.

 

Andy Fromm and Diana Kander pool their experience in this business fable to teach you how to create the most innovative version of yourself and your business.

 

Andy Fromm and Diana Kander pool their experience in this business fable to teach you how to create the most innovative version of yourself and your business.

 

Curiosity is the new competitive advantage.

Following the rise and plateau of a gym franchise, The Curiosity Muscle shows you why most companies reaching the peak of their potential lose their curiosity and crash into irrelevance. This novel walks you through specific ways to boost innovation, uncover customer needs, solve problems, increase employee engagement, and ultimately, future-proof your business.

What you don’t know can hurt you.

The Curiosity Muscle helps you ask these essential curiosity questions to take your business from stagnant to soaring:

1

What are your
blind spots?

2

Are you focused on the right things?

3

What can you test?

4

How can you engage others to achieve your goals? 

A meeting of curious minds

Service Management Group (SMG) Chairman & CEO Andy Fromm has collaborated with New York Times Bestselling Author Diana Kander to bring you The Curiosity Muscle, a novel that will tap into your curious side and unlock the potential of your business.

Andy Fromm

Andy is Chairman and CEO of Service Management Group (SMG) —a leading, global CX measurement firm that combines technology and insights for the world’s leading brands, including a host of Fortune 500 companies.

Diana Kander

Diana is the New York Times Bestselling Author of All In Startup, a novel outlining lessons for launching successful products through the story of an entrepreneur playing in the World Series of Poker.

Andy Fromm

Andy is Chairman and CEO of Service Management Group (SMG) —a leading, global CX measurement firm that combines technology and insights for the world’s leading brands, including a host of Fortune 500 companies.

Diana Kander

Diana is the New York Times Bestselling Author of All In Startup, a novel outlining lessons for launching successful products through the story of a struggling entrepreneur competing in the World Series of Poker.

Press for The Curiosity Muscle

Curiosity is the new competitive advantage

Guest Blogger | Sep 24, 2018

When it comes to innovation, I’ve come to realize that it’s impossible to map out point A to point B. The journey isn’t direct, but rather a meandering path, full of redirections, twists, and turns. I strive to let curiosity drive me every day….

Praise for The Curiosity Muscle

“Diana Kander and Andy Fromm offer a powerful and persuasive argument. What ultimately undermines companies isn’t the wrong strategy, sloppy marketing or inadequate financing. It’s lack of curiosity. This fun business fable will show you how to institutionalize curiosity and avoid the blind spots that trouble most organizations. “

– Daniel H. Pink, NYT and WSJ Bestselling Author

“The authors bring decades of customer-focused managerial research to life in this fictionalized account of a troubled fitness chain. This highly readable story is a fun and useful addition to any managerial library.”

-Len Schlesinger, Baker Foundation Professor at the Harvard Business School

The Curiosity Muscle highlights an important topic in the digital transformation: if you cease to be curious about your customers’ desires, you’ll quickly become irrelevant. Packaged within a story, this message resonates even louder.”

-Scott Klososky, International Speaker and Author

The Curiosity Muscle presents a fascinating approach to customer listening while demonstrating the challenges of execution through an interesting and compelling story.”

-Frances Frei, Senior Associate Dean at the Harvard Business School

“Curiosity is the elixir for an engaged life and the foundation for a creative and innovative company. This beautifully-written parable reminded me why thinking like a 4-year old can be healthy for both employees and an organization.”

-Chip Conley, NYT Bestselling Author

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Who should read
The Curiosity Muscle?

  • Business leaders and managers responsible for innovation and CX measurement
  • Influencers and consultants wanting to stay ahead of the game and win customer loyalty
  • Entrepreneurs and founders growing a new business
  • Employees between the ages of 18 and 98
  • Any person looking to improve their business, relationships, and life

Stay Curious

Questions for Andy?

Get in touch with Diana Kander.

Stay Curious

Questions for Andy?

Get in touch with Diana Kander.

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