Andy Fromm and Diana Kander pool their experience in this business fable to teach you how to create the most innovative version of yourself and your business.

 

Andy Fromm and Diana Kander pool their experience in this business fable to teach you how to create the most innovative version of yourself and your business.

 

Andy Fromm and Diana Kander pool their experience in this business fable to teach you how to create the most innovative version of yourself and your business.

 

Curiosity is the new competitive advantage.

Following the rise and plateau of a gym franchise, The Curiosity Muscle shows you why most companies reaching the peak of their potential lose their curiosity and crash into irrelevance. This novel walks you through specific ways to boost innovation, uncover customer needs, solve problems, increase employee engagement, and ultimately, future-proof your business.

What you don’t know can hurt you.

The Curiosity Muscle helps you ask these essential curiosity questions to take your business from stagnant to soaring:

1

What are your
blind spots?

2

Are you focused on the right things?

3

What can you test?

4

How can you engage others to achieve your goals? 

A meeting of curious minds

Service Management Group (SMG) Chairman & CEO Andy Fromm has collaborated with New York Times Bestselling Author Diana Kander to bring you The Curiosity Muscle, a novel that will tap into your curious side and unlock the potential of your business.

Andy Fromm

Andy is Chairman and CEO of Service Management Group (SMG) —a leading, global CX measurement firm that combines technology and insights for the world’s leading brands, including a host of Fortune 500 companies.

Diana Kander

Diana is the New York Times Bestselling Author of All In Startup, a novel outlining lessons for launching successful products through the story of an entrepreneur playing in the World Series of Poker.

Andy Fromm

Andy is Chairman and CEO of Service Management Group (SMG) —a leading, global CX measurement firm that combines technology and insights for the world’s leading brands, including a host of Fortune 500 companies.

Diana Kander

Diana is the New York Times Bestselling Author of All In Startup, a novel outlining lessons for launching successful products through the story of a struggling entrepreneur competing in the World Series of Poker.

Press for The Curiosity Muscle

Curiosity is the new competitive advantage

Guest Blogger | Sep 24, 2018

When it comes to innovation, I’ve come to realize that it’s impossible to map out point A to point B. The journey isn’t direct, but rather a meandering path, full of redirections, twists, and turns. I strive to let curiosity drive me every day….

For Entrepreneurs, It Is Much Harder to Stay at the Top Than to Get There

Andy Fromm | Dec 18, 2018

As you reflect on 2018 and start charting a course for the new year, you’re likely focusing on the trajectory of your business…

Praise for The Curiosity Muscle

“Diana Kander and Andy Fromm offer a powerful and persuasive argument. What ultimately undermines companies isn’t the wrong strategy, sloppy marketing or inadequate financing. It’s lack of curiosity. This fun business fable will show you how to institutionalize curiosity and avoid the blind spots that trouble most organizations. “

– Daniel H. Pink, NYT and WSJ Bestselling Author

“The authors bring decades of customer-focused managerial research to life in this fictionalized account of a troubled fitness chain. This highly readable story is a fun and useful addition to any managerial library.”

-Len Schlesinger, Baker Foundation Professor at the Harvard Business School

The Curiosity Muscle highlights an important topic in the digital transformation: if you cease to be curious about your customers’ desires, you’ll quickly become irrelevant. Packaged within a story, this message resonates even louder.”

-Scott Klososky, International Speaker and Author

The Curiosity Muscle presents a fascinating approach to customer listening while demonstrating the challenges of execution through an interesting and compelling story.”

-Frances Frei, Senior Associate Dean at the Harvard Business School

“Curiosity is the elixir for an engaged life and the foundation for a creative and innovative company. This beautifully-written parable reminded me why thinking like a 4-year old can be healthy for both employees and an organization.”

-Chip Conley, NYT Bestselling Author

Share with friends!

Who should read
The Curiosity Muscle?

  • Business leaders and managers responsible for innovation and CX measurement
  • Influencers and consultants wanting to stay ahead of the game and win customer loyalty
  • Entrepreneurs and founders growing a new business
  • Employees between the ages of 18 and 98
  • Any person looking to improve their business, relationships, and life

Stay Curious

Questions for Andy?

Get in touch with Diana Kander.

Stay Curious

Questions for Andy?

Get in touch with Diana Kander.

Shares

Diana Kander

Diana is the New York Times Bestselling Author of All In Startup, a novel outlining lessons for launching successful products through the story of a struggling entrepreneur competing in the World Series of Poker.

Diana Kander and her family escaped from the Soviet Union when she was 8-years-old. By the time she was an American citizen, she had perfected her skills as an entrepreneur—selling flea market goods to grade school classmates at a markup.

Today, Diana is the Director of Innovation Culture and Habits for Maddock Douglas, a Chicago-based innovation consulting firm. In this role, she trains executives and Fortune 1000 companies to be more innovative and to inspire employees to think like entrepreneurs.

How did she get here? Diana was a Georgetown-educated attorney who left her successful law practice to start and sell a number of ventures. The businesses spanned a number of industries: software, real estate, hospitality, construction, staffing, and consulting. After the sale of her last company, Diana spent three years as a Senior Fellow at the Ewing Marion Kauffman Foundation, the largest non-profit in the world dedicated to entrepreneurship and education, and two years as a professor of entrepreneurship in the MBA program at the University of Missouri.

Diana lives in Kansas City, Missouri with her high school sweetheart and husband, Jason, and their awesome son, True.

Fun fact: Diana recently did an 11.5-minute plank and tore her oblique muscle.

Andy Fromm

Andy is Chairman and CEO of Service Management Group (SMG)—a leading, global CX and employee measurement firm that combines technology and insights for the world’s leading brands, including a host of Fortune 500 companies. SMG evaluates 250 million surveys across 130 countries annually, helping brands listen better, act faster, and outperform the competition.

Andy founded SMG in 1991 with Bill Fromm and Dr. Len Schlesinger to help brands increase profitable sales by driving employee engagement and customer loyalty. This concept was first articulated in 1998 in The Service Profit Chain by Harvard Business School Professors Heskett, Sasser and Schlesinger.

Andy has served as an expert contributor in the areas of customer experience, employee engagement and brand research to media such as The Wall Street Journal, USA Today, and Fast Company.